To cultivate creativity Adidas enabled shoppers to customize their own tights on Adidas.com. On the website users can choose the design, color, and pattern of their tights. They can also explore inspiration galleries , or check out Adidas Ambassador, Karlie Kloss' custom design. Adidas hopes that by allowing women to showcase their personal style, they can then feel their best and perform at their highest level. 

Client: Personal Project for Adidas

*Disclaimer: Do not own the rights to photography. 

For the 2016 holiday season (December-January) Sony tasked TL/NY with presenting their "bite-size" content across Sony.com and their social media channels (Facebook, Twitter, Instagram and Youtube).  TL/NY worked to create a cohesive program that would showcase Sony products and Sony content including music and entertainment. The program was designed to inspire followers to "Reimagine the Holidays" in a more playful, creative way.

Agency: TraceyLocke

Creative: Shawn Kramer, Milton Melendez, Evan Campbell, Ryan Prescott, Daniel Phillips, Yun Kim

Film: Joe Greco Productions

3D: Jason Paruta, Adam Villarrea

When Heineken partnered with Major League Soccer they came to Red Urban to ensure American soccer fans "Never Miss a Minute" of the match.  The campaign rewarded fans with viewing experiences and streaming subscriptions during every minute, of every match throughout the MLS season. In addition to the national creative, localized headlines and creative were developed for key markets where there are sponsored MLS teams or high soccer viewership.

Agency: TraceyLocke

Creative: David Moore, Milton Melendez, Emily Miller, Angelo Pournaras, Noelle O'Brien, Daniel Phillips

Agency Partners: Barrows, Life in Mobile

During the 2016 holiday season, Sony wanted to promote their blockbuster movie, Passengers, by leveraging their experiential space in New York City. TL/NY created a digital invite to the opening of the showroom and promoted the space via Sony Square's social media channels. At the event, attendees could turn in their "boarding pass" to receive a Fandango code to see the film for free. Additionally, TL/NY helped Sony Square capture content when Jennifer Lawrence and Chris Pratt visited the space.

Agency: TraceyLocke

Creative: Shawn Kramer, Milton Melendez, Evan Campbell, Ryan Prescott, Daniel Phillips

Mentos and Airheads wanted to generate excitement about candy among millennials throughout the summer. Therefore, they partnered with Fandango to give away free movie tickets with purchase of Mentos and Airheads. If shoppers took a photo with the product and posted with the hashtag #ReelSweetSweeps they'd be entered to win. This key visual was created to connect shoppers with the energy of going out to see summer blockbusters.

Agency: TraceyLocke

Creative: Shawn Kramer, Milton Melendez, Ryan Prescott, Daniel Phillips

For the 2016 holiday season, Budweiser wanted to encourage consumers to bring home the holidays with Budweiser at retail and bars. Point of sale displays were created to remind shoppers of Budweiser's rich holiday heritage. Custom wrapping paper was designed as a plus up to purchase at retail.

Agency: TraceyLocke

Creative: Shawn Kramer, Milton Melendez, Eric Smith, Evan Campbell, Ryan Prescott, Noelle O'Brien

Photography: Christian Kozowyk