Love Me Not was a series of campaigns highlighting the simple truths that speak to people experiencing domestic violence. We wanted to reframe the archetype of someone experiencing abuse to not only be about physical violence but emotional violence as well. Each of these three campaigns launched on thousands of billboards across the country and led to a website that provided users vital resources in the safest way possible.

Creative: Sam Lauro, Morgan Mellas, Sean Green, Tom Callan, and Jesse Kates

Photography: Johnny Miller (sorry) and John Keatley (monster)

CGI: Carioca Studio (small)

Client: Domestic Shelters and Safe in Harm’s Way

On International Woman’s Day our team hacked Instagram’s “This story is no longer available” screens to tell the stories of women whose lives were cut short because of domestic violence. Each screen linked to a microsite where we told the stories of woman who lost their life at the hands of an intimate partner. We chose to focus on the story of their lives rather than the dramatic act that ended it. Each story was accompanied with an illustration of the women.

Creative: Kevin Speirs, Alyssa Boehle, Sam Lauro, Morgan Mellas, Sebastian Mallarino, Keshni Sharma, and Jesse Kates

Illustration: Hannah Cunningham

Client: Safe in Harm’s Way

Menstrual products are a discrete way to transmit covert messages. Therefore, we used them to deliver reinforcing messages to people potentially experiencing abuse while they have a moment to themselves in the restroom. Each pad featured a flushable slip of paper with a QR code to resources. We distributed these products all over public restrooms in New York City.

Creative: Sam Lauro, Morgan Mellas, Sean Green, Tom Callan, Samantha Pinsky, and Jesse Kates

Client: Domestic Shelters and Aunt Flow

This convention booth experience debuted last year at ID week and was one of the first booths to leverage AI-generated artwork. We generated these images with prompts from doctor and patient testimonials about their experience with fungal infection diseases. In addition to the booth we also created print takeaways that were displayed at the booth and a digital microsite.

Agency: Neon

Creative: Brad Askew, Pete Cardoso, and Nicole Knoebel

Client: F2G

When Invokana received an additional indication for diabetic kidney disease they really wanted to re-introduce themselves in the market in a bold and daring way. We took this typographic approach to represent the underlying threat of kidney disease people with diabetes.

Creative: Sean Green, Tom Callan, Tamer Onay, Ashley Holbrook, and Kevin Garrelick

CGI: Andy Glass Studio

Client: Invokana

Cologuard is an innovative product that is helping get more patients screened for colorectal cancer. In an effort to demonstrate the massive amount of people that are crossing the screening gap we developed a campaign to show how big an impact getting one patient screen at a time is when there are 50,000 people who remain unscreened.

Creative: Sean Green, Tom Callan, and Tamer Onay

Photography and Production: Nick Hall

Client: Cologuard