CONTACT

Email: lesia.gribbin@gmail.com

About

I am a New York City based creative and adventure-seeker. My work is reflective of my bold, confident nature served up with a healthy dose of style. I spend my days bringing brands to life while my nights are consumed with a collection of fashion, friends and music.

EDUCATION

The College of Saint Rose

BFA Graphic Design
Albany, NY   |   2010–2014

Studio Art Center International

Semester Abroad
Florence, Italy   |   Spring 2012

Design

Branding
Art Direction
Photo + CGI Direction
Experiential Design
Campaign Development
Typography
Print Design + Layout
Marketing + Advertising 

Tools

Adobe Creative Suite
Figma
Keynote
AI Generative Tools 

Experience

Fifth Element

VP, Associate Creative Director   |   2025-Present

Led creative development for a pharmaceutical brand reframing a serious disease diagnosis as a story of hopeful days ahead. Built a patient-centered narrative system across print, digital, and experiential channels that balanced clinical credibility with genuine human warmth.

Colab

VP, Associate Creative Director   |   2023-2025

Led the brand launch for a first-of-its-kind gene therapy product, using real patients at the center of the campaign. Their stories were the foundation of the entire visual identity, built across video, print, digital, and experiential touchpoints.

Neon NYC

Associate Creative Director   |   2022-2023

Developed a creative approach centered on real patient insights, turning complex human stories into work that was strategically grounded and visually distinctive. Led and mentored a team of designers toward more confident, intentional creative work.

Group Art Supervisor   |   2020-2022

Mastered bringing projects from concept all the way through final production across the full range of deliverables: large-scale branded campaigns, websites, iPad detail aids, emails, banner ads, print, and booth environments. Art directed photo shoots and CGI production end to end.

Art Supervisor   |   2018-2020

Contributed to new business pitches and pro bono work while developing a sharper instinct for connecting brand identity to audience insights. Built strong client relationships through confident presentation of creative work, translating design decisions into strategic language that earned the confidence of senior clients.

Senior Art Director   |   2017-2018

Concepted and executed print and digital assets across a range of brands, with a focus on layout, typography, design systems and color across channels. Learned how to work through inter-disciplinary team members to master agency process.

TraceyLocke

Art Director   |   2015-2017

Designed consumer brand experiences across retail, point of sale displays, on-premise activations, and social, creating fully integrated campaigns that gave audiences multiple ways to engage with the brand across every touchpoint.